Key Facts Price £2.20 Frequency Weekly Circulation 56,284 Readership 411,000 Launch Date 1952 Male/Female 73%/27% Average Age 25 ABC1 73% Target Market Men 17-30 • 80% of NME readers feel that music is an important part of their lives • 79% of NME readers like to listen to new bands • 63% specially choose to listen to indie/guitar bands • 49% specially choose to listen to live bands in studio • 72% have a broadband Internet connection at home • 59% agree they like to keep up with the latest technologies • 34% are working full time, 18% are working part time and 26% are full time students NME is the longest published music magazine in the world. It is a well respected weekly magazine. It has been in publishing for nearly 60 years. With the readers being 17-30 year old males it is very popular with students. Most readers are up to date with music and tecnology.