IPC Media produces over 60 well known media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while their websites collectively reach over 14 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Their men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Their mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Their upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.
ipc media are one of the biggest magazine publishers in the country. their main audience is men, mass market women and upmarket women, they sell famous womens magazines including look, now, chat and woman. they cover everything from television to fashion. they influence us in our day to day lives.
Portfolio Sections
- A- main task: finished product (3)
- B- evaluation: forms and conventions (1)
- C.evaluation: representation (1)
- D- evaluation: institutions (1)
- E- evaluation: target audience (1)
- F- addressing my audience (2)
- G. Evaluation: technologies (1)
- H-evaluaton: skills development (1)
- I- appendix: main task planning work (7)
- J- preminary task: finished products (2)
- K. preliminary task- research and planning (3)
Thursday, 9 December 2010
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