The magazine name "my college" sounds personal to the reader/customer. Is shows that you can make your own decisions on what to read. It gives freedom to the student. The writing looks handwritten, this also gives a personal touch to it. It clearly states what year it was made for. It gives direction. The colour scheme could indicate the sports team that represents the college's colours. The image shows the student is relaxed and content at the college, the books indicate studying and that its easy to study there, because she is relaxed onto the books. The ipod/mp3 player show that the college is up to date, therefore the magazine will be up to date and modernised.