Question 3 What kind of media institution might distribute your media product and why? The kind of media institution that might distribute my media product would be IPC, because of its size, and success with publishing media products. I would want a publisher that is well known, aswell as one I can trust. IPC is one of the biggest multinational media companies in the world. The smaller the publisher I go, for example Clash magazine ltd, or Dennis, the less likely my media product will become a popular and recognised magazine. The disadvantage of going with IPC, would be the competition through other media products. IPC doesnt have a similar type of magazine, meaning i will have more of a chance of getting their support in publishing my magazine.